Harold Lasswells Narrative Model

Harold Lasswells Narrative Model What is communication? According to G.G.Brown, it means the transfer of information to one person to another, whether or not it elicits confidence. But the information transferred must be understandable to the receiver. Therefore, in order to communicate, one can use the medium as a channel to pass over a piece of information to another person but whether or not the message gets through perfectly, it will be entirely up to the individuals interpretation. However, Lasswells model does not take the audiences opinion into account. This is one of the many weaknesses of the 64-year-old model. Communication is basically to provide and find information, persuade the readers and express our emotions. A model can help create theories and indicate the relationships between the elements. Lasswell came up with the model initially to answer five very important questions to ensure a smooth communication process which consists of who(Communicator), what(Message), which(Medium), whom(Receiver), and what effect(Effect). Lasswell was inspired by the earliest mass communication model that the famous philosopher, Aristotle initiated and tried to improve the model by adding the channel as a medium to replace occasion which was previously proposed by Aristotle. Aristotle mainly emphasized on the role of the audience in his model and public speaking rather than interpersonal communication. As for the occasion model, Aristotle suggested constructing speech for the different types of audiences at different occasion to obtain the response that are desired. The act of constructing the speech is done by the speaker. For every public speaking session, the speaker must be fully prepared by making sure he understands what the audiences interests are before speaking. What the speaker says should have some sort of an influence to the audience and try to convince the audience with his brilliant ideas. Thus, Lasswells model concentrates more on verbal communication just like Aristotles model. The model involves a speaker who passes on information to an audience through the media such as radio, television, newspaper, magazines, music and many more to successfully deliver the message. A model is usually used to explain the process of mass communication. As for Lasswells model, it is explained in words and not in diagrams. Who: Communicator(Control analysis) The first element of the model is control analysis which involves the communicator to control the messages that are being passed. This is usually the gatekeepers responsibility. In a way, a gatekeeper could be holding too much power as they can choose to hide information that could be important for the public to know but might not be helpful to their personal cause. Only what the media choose to publish is known to the public, thus making it unfair for the other party especially during elections where only those who possess greater political influence can benefit from. This principle is quite similar to the agenda setting theory. No matter how bias the situation may seem, gatekeeping is actually a very necessary tool to both the public and media. With crucial information that the media has, they would be able to educate the public so they would not be ignorant towards their surroundings and starts to be more aware about the current worldwide issues. The media would only broadcast what they think is newsworthy and interesting to attract more readers. Therefore, they tend to neglect the audiences safety and rights to all information. Even so, there are still many factors to be put into consideration before making a decision about what to publish, the gatekeepers actually go through a lot of trouble researching about the owner of the newspaper company, their goals, the effect they would have to face for posting about certain issues, their political commitments and many more. The communicators might seem irresponsible and selfish with their business decisions but that is just the way certain gatekeepers work. Says what: Message(Content analysis) The message is the subject of the content analysis. It could be a piece of news about the recent natural disaster in Japan or even gossips about whether or not Britney Spears is pregnant. Lasswell was particularly worried about what the mass medias response towards the message that was portrayed by the media. This led to the introduction to a new study called content research. Questions of representation were usually asked, it is especially to make sure the women, and the blacks were properly represented on television or tabloids. Other than that, Lasswell studied the role of society in the movies closely for collecting statistics purposes. In Lasswells research would involve calculating the number of occasions of a specific representation and evaluate the results with an objective measure like an official statistics to obtain accurate results. The formula can also be applied to our everyday life and improve our interpersonal skills without having to consciously think too much about our messages. From the clothes you wear to how you smell, your appearance can tell people a lot about your personality, taste in music and messages about you. All these analysis would be useful to the media to construct a message accordingly. The media must also be very careful with the content of the message so that the public would not be offended or angry. In which channel: Medium(Media analysis) The third element would be the medium that is also known as the media analysis. In media analysis, there can be more than one channel to pass on a message. These channels are researched in media analysis. Lasswell introduced an efficient way to study the mass media known as media content analysis(1927). It was previously introduced to study propaganda but it started being used to study the roles of communication that was becoming more and more prominent in movies during the 1920s and 1930s. Media content analysis then grew to be the main research method in social sciences and mass communication studies with the appearance of television in the 1950s(Barton 2012). It is also used to research about representations of racism, women and violence in movies, television programmes, newspapers and magazines. To whom: Receiver(Audience analysis) As the medias responsibility is to construct and influence the audiences, the receiver plays a very important role in Lasswells model. The first theory about the media and audiences is called the stimulus-response(SR) that was originated from behaviourism. The audience are perceived to be fickle-minded, easily influenced and needs to be protected. The vulnerability image of the audience that was created limits their use of media and content. This is a result of the communicator and mediums doing and not the other way around. Lasswell often pay attention to the media, their content and audience and the effects of the media on the audience(Nielson, 2004 ) Lasswell considered his audience to be the passive type that does not like to interact with others, and not likely to give in to the pressure just to fit into society. The second theory is functionalism that was originated from media sociology. Functionalism is the opposite of the stimulus-response theory as the audience are believed to be independent and capable of making their own decisions. The audiences here are of mixed culture and democratic so they are more laid-back about media content and use. In functionalism, in order to fulfil their sociological and psychological needs, they use media content. The relationship between the media and the audience are closely related as the media affects the audiences behaviour. This theory explains how important the mass media is to the society. It brings order, stability, change, culture and values and many more. Without functionalism, the society would not know how to behave or speak appropriately. With what effect(Effect analysis) According to Lasswell, there must be an effect at the end of every communication process. This is because then this will determine on whether or not the communicator was able to change or motivate the audiences attitude. The audiences reaction to the news would determine how successful the communication process was. The more believable the source is, the more likely it will influence the audience. The way the model works In 1948, Lasswell introduced an interpretation of the media on a macro-sociological level. Functionalism in media sociology explains social practices and institutions in terms of the needs of society and individuals. Specializations that carry on certain functions are : 1) The surveillance of the environment; 2) the correlation of the parts of society in responding to the environment; 3) the transmission of the social heritage from one generation to the next. The mass media do not just supply facts and data, they provide information on the ultimate meaning and significance of events. They act to confer legitimacy to advocacy groups and leaders of social movements, whose success is dependant on attaining wide mainstream attention. The media serves as a catalyst to accelerate issues onto public agenda. Lasswell theorized that society and the media were dependant on each other. He said that society used media as a surveillance tool to monitor salient information around their environment. Surveillance of the environment is the collection and distribution of information by the media. This function is easily seen on news programs and newspapers. For example, As mass media report illegal actions going in the society, it awakes the awareness of people. Also, the information is distributed to everyone in the society, stimulating equalitarianism. However, it has side effects. Reporting the international events of certain countries may endanger the political stability of these countries and may even stimulate over-tension among society. Lasswell states that When the stimuli receiving and disseminating patterns operate smoothly, the several parts of the animal act in concert in reference to the enviroment (feeding, fleeing, attacking). Correlation of parts of society refers to the interpretive or analytical activities of the media. It functions to interpret issues and give solutions to the public, which solutions eventually affects the formation of the publics attitudes. Columns, editorial articles, criticisms and explanations are examples. The correlation function differentiates itself from surveillance function by presenting subjectivity while the Surveillance Function supposedly maintains objectivity. Correlation function acts during editing process, deciding what kind of news to choose, which news to grant more importance, and where to emphasize. The side effects of this function is that it can announce news without fairness. The newspapers may exclude important social problems. This brings limited interpretation of information and blocks the development of social revolution. This also drops the individuals ability of self-interpreting and self-criticizing. Transmission of the social heritage refers to the ability of the media to communicate values, norms, and styles across time and between groups. It is the function that spreads the common norms and values among the public. This action is called socialization, which is helpful for the unification of a country. As citizens are being touched with common norms and new cultural traditions of others, they can grow social adaptation abilities. The function is also effective as an educational tool by providing valuable information to the mass, or as a regulation tool by preventing the exposure of information on crime suspects. People who arrive in foreign countries can get familiar with the new culture by this function. However, getting only the structured forms of information and the uniformed cultures may lowered cultural variability and human creativity. Pros and cons Pros: As for the benefits of the narrative model, it is said to be a very straightforward and simple model to understand that can be applied to many communication theories. Lasswell was one of the first few who came up with the concept and it is still being used up till today. Cons: The model only assumes that there would be an effect at the end but does not worry about whether the effect is good or bad. What the audience think about the message was not taken into account so the improvement of the communication process can be non-existent. Its strengths and weaknesses are also due to it being a linear model. As easy as it looks, it does not allow for a two-way communication where the speaker can get an immediate feedback. The audience can lose interest pretty quickly if they have to pay attention to the speaker for a very long time especially if the speaker has a monotone voice and is talking about a boring topic. Those who has a very short attention span and is not a good listener would face that kind of problem. Other than that, Lasswell did not think about the surroundings where the audience might be facing. For instance, audience that listens to the radio for daily news can face external distractions in the car such as thunder, sound of the car horn, or the sound from the car engine. These are noises that need to be addressed in order to obtain the accurate statistics of people who gave a desired response. There are also cases of those who might have a neutral stand on current issues, thus not producing an effect. A lot of assumptions are made without verifying the results first that the results obtained might not be very reliable. Therefore the model is not very realistic as it does not fully represent the physical reality. Application in real life According to Lasswell, there are usually three types of communicators in each society, the first type are those who are involved in politics such as the foreign media and diplomats while those who compare the states reactions to the society are called journalists. The last type of communicator are called the educators, these are the people that pass on information from the older generation to the younger generation(Lasswell 1948). Targeting a group makes it easier for the media to specialize through advertising. It saves them money and time to figure what the latest trend is through surveys in order to maximise their profits. With the advancement of technology nowadays, there are more satellite broadcast and Internet channels available unlike during Lasswells time where there were only a few types of media channels like television and radio. The public can easily obtain information that may seem limited on television from the Internet so it is now harder for the gatekeeper to enforce the agenda setting theory on the public and manipulate the audiences mind. This is because the group of audiences have become more separated due to their personal preference to the type of media they choose to pay attention to. The killings at the Batman premier in Colorado can be used as an example for the narrative model. The communicator would be the media, the message would be the information about the number of people who die d during the shooting, the medium would be Huffington Post(online newspaper), the receiver would be the public and lastly the effect would be feelings of shock by the people about the incident. Lasswells narrative model is one of the earliest forms of communication models and also the simplest. Lasswells model could also be applied to all manner of other forms of communication, from telephone calls to web conversations, etc. It serves as the basis of the development of future communication models. A lot of improvements can be made to this model. Firstly, it should take into account the way audiences may perceive and interpret the message that is being relayed to them, it should also take into account the difference in circumstances that the communication is taking place, and whether or not the message reaches the receiver at all, why would the audience want to seek out that particular information? It should also make references to concepts like context, noise (whether the message is received accurately and clearly and can be fully interpreted by the receiver), purpose and feedback.

Bioluminescent Fungi :: essays papers

Bioluminescent Fungi INTRODUCTION What is Bioluminescence? The current paper main focus is on bioluminescent Fungi but the basic features of bioluminescence discussed are common to all bioluminescent organisms. Bioluminescence is simply light created by living organisms. Probably the most commonly known example of bioluminescence by North Americans is the firefly, which lights its abdomen during its mating season to communicate with potential mates. This bioluminescent ability occurs in 25 different phyla many of which are totally unrelated and diverse with the phylum Fungi included in this list (an illustration of a bioluminescent fungi is displayed in figure 1). One of the features of biological light that distinguishes it from other forms of light is that it is cold light. Unlike the light of a candle, a lightbulb, bioluminescent light is produced with very little heat radiation. This aspect of bioluminescence especially interested early scientists who explored it. The light is the result of a biochemical reaction in which the oxidation o f a compound called "Luci ferin" and the reaction was catalyzed by an enzyme called "Luciferase". The light generated by this biochemical reaction has been utilized by scientists as a bioindicator for Tuberculosis as well as heavy metals. On going research involving bioluminescence is currently underway in the areas of evolution, ecology, histology, physiology, biochemistry, and biomedical applications. History of Bioluminescent Fungi The light of luminous wood was first noted in the early writings of Aristotle which occurred in 382 B.C.(Johnson and Yata 1966 and Newton 1952) The next mention of luminous wood in the literature occurred in 1667 by Robert Boyle who noticed glowing earth and noted that heat was absent from the light. Many early scientists such as Conrad Gesner, Francis Bacon, and Thomas Bartolin all observed and made notation of luminous earth(Johnson and Yata 1966 and Newton 1952 ). These early observers thought that the light was due to small insects or animal interactions. The first mention that the light of luminous wood was due to fungi occurred from a study of luminous timbers used as supports in mines by Bishoff in 1823. This opened the way for further study by many other scientists and by 1855 modern experimental work began by Fabre ( Newton 1952). Fabre established the basic parameters of bioluminescent fungi, those being: †¢ The light without heat †¢ The light ceased in a vacuum, in hydrogen, and carbon dioxide †¢ The light was independent of humidity, temperature, light, and did not burn any

Wal-Mart Sex Discrimination

RUNNIG HEADER: WAL-MART SEX DICRIMINATION â€Å"Always low prices,† is the clever motto used by Wal-Mart to lure its customers into the supermarket. Wal-Mart serves customers and members more than 200 million times per week. They operate under 69 different banners in 27 countries (Frank, 2006). With fiscal year 2012 sales of approximately $444 billion, Wal-Mart employs 2. 2 million associates worldwide. Wal-Mart has created a facade declaring that their low prices have benefited all Americans.However, under its disguise of generosity, Wal-Mart has become an unethical workplace from which the workers, the society, and Americans are suffering. Wal-Mart Sex Discrimination: Dukes vs. Wal-Mart Inc. History of Walmart In the late 1940’s, Sam Walton had a simple but momentous idea. Walton was always looking for deals from suppliers. He realized he could do better than other retailers by passing on the savings to his customers and earning his profits through volume (Frank, 2006 ). This formed a cornerstone of Walton’s business strategy when he launched Wal-Mart in 1962.The decade that began from the 1970s was period of substantial economic growth, in the history of Wal-Mart. In 1971, it started off a huge expansion by opening a gigantic center and also a home office in Bentonville, Arkansas (â€Å"Sam Walton†). The 70s decade saw a substantial rise in the number of employees which amounted to about 1500 associates. 1975 the company had expanded to 7500 associated and had 125 operational stores. In 1977, in a massive takeover, Wal-Mart acquired the Hutcheson Shoe Company and also introduced a branch for pharmaceuticals by the name Wal-Mart pharmacy.By the end of the decade, Wal-Mart had become a giant in the American retail industry with a turnover of more than 1. 248 billion dollars in sales and 276 stores managed massive yet efficient staff of 21, 000 associates. When Walton died in 1992, the adjustment to a post-Sam environment proved diffi cult (â€Å"Sam Walton†). Although Wal-Mart executives had emphasized for years that their company depended on a set of principles and habits more than it did on any one person, Walton's death wound up marking a fateful shift in how the company was perceived.Before his death, Walton witnessed the rise of Wal-Mart becoming the biggest corporation of this nation and the world. However, he was unable to see the steady path of its destruction. Throughout its path to success, Wal-Mart has turned into a selfish vendor who has forgotten morals, ethics, and mainly America (Frank, 2006). However, the dependency of customers on Wal-Mart is so high that it is impossible to challenge their ways. Walton’s Wal-Mart has turned into dominating supermarket by crushing the rights of their employees, by destroying the jobs of many Americans, and by changing of the quality of life in the American societies.Sex Discrimination According to our book, surface-level diversity is the observable demographic and other overt differences in people, such as their race, ethnicity, gender, age, and physical capabilities (McShane ; Von Glinow, 2011, p. 21). Sex discrimination is part of surface- level diversity. Discrimination usually occurs when actions of an employer, supervisor or coworkers â€Å"deny to individuals or groups of people equality of treatment which they may wish. â€Å"( Stainback, Ratliff, ; Roscigno, 2011) Dukes vs. Wal-Mart Inc.In 1986, Walton was sensing some pressure to appoint a woman to Wal-Mart's all-male board (Frank, 2006). So he offered the job to Arkansas' first lady, one Hillary Clinton, who accepted. She would later quote Walton's pitch: â€Å"I think I need a woman; would you like to be her? † Today, Wal-Mart's challenges in the field of gender equality are not so easily addressed. The company keeps its payroll costs down by paying women less than their male counterparts for performing the same work. Evidence also exists that it fails to promote women at the same rate as men.In 1995, Betty Dukes took a job at a Wal-Mart near San Francisco, working as a cashier and greeter for $5 an hour (Frank, 2006). A â€Å"greeter† represents the face of the company as consumers walk through the door. Little did Dukes and Wal-Mart know that Dukes would ultimately become a face of Wal-Mart nationally, under much different circumstances. In 2000, Dukes found herself denied promotions filed a sex-discrimination suit. â€Å"The suit alleges that Wal-Mart violated Title VII of the Civil Rights Act of 1964 (Title VII), is the biggest employment discrimination case in the history of the United States.Furthermore, the suit hastens an eventual trial for women, who are seeking billions of dollars from Wal-Mart† (Hagen, 2011). The case now involves nearly two million women, and, in 2004, it was certified by Judge Martin J. Jenkins, of the United States District Court in San Francisco as a class action. Title VII prohibits empl oyment discrimination on the basis of race, color, religion, sex, or national origin. When the victim suffers a tangible economic detriment, such as termination or demotion, the employer is strictly liable under Title VII. (Lavin ; DiMichele, 2012).Discrimination is a difficult thing to prove. According to numbers compiled in 2003 by the plaintiffs, female store managers average slightly under $90,000 in annual income, while their male counterparts average slightly over $100,000. And while women make up 79 percent of the store's department heads (an hourly position), only 15. 5 percent are store managers. When the Supreme Court dismissed Dukes vs. Wal-Mart due to the complexity of proving such a large number of claims to be true, Wal-Mart likely believed that it could close the door on that decade-long (Levine, 2008) .However, Dukes and her peers haven’t given up, almost 2,000 current and former female employees across the country have filed gender discrimination complaints w ith the Equal Employment Opportunity Commission (EEOC). Of the 1,975 EEOC complaints, the largest number of complaints came from Florida, with 284 filings, followed by Alabama with 142 filings and Georgia with 119 filings. The EEOC complaints preserve the women’s right to sue Wal-Mart for gender discrimination in pay and promotions, despite the dismissal of the Dukes class.Till this day, the women are still fighting this long battle and hoping it gets settled soon. Wal-Mart is Labeled as â€Å"Cheap† Wal-Mart is legendary for its cheapness across its operations. Wal-Mart forces its executives to share hotel rooms when they travel at their expense. The allegations do seem to whole some kind of truth to it. Wal-Mart single-minded devotion to lower prices, one might predict that they would only engage in employment discrimination to the extent that it serves efficiency goals. â€Å"A company that prioritizes low prices might lawfully provide limited benefits and pay low wages across the board.Such a company might also commit widespread, nondiscriminatory labor violations if it thought that the benefits of such violations would outweigh the probability and costs of detection. Thus, the charges of overtime violations that led to Wal-Mart's federal and state settlements are fairly unsurprising† (Wexler, 2011) A company desiring low labor costs might also engage in so-called rational discrimination by excluding or disfavoring workers who are accurately forecasted to raise costs for the company (Wexler, 2011). Some evidence suggests that Wal-Mart does in fact engage in such practices.In particular, Wal-Mart settled several disability discrimination cases in which it was charged with using pre-employment questionnaires to screen out employees with medical or other disability-related issues. Even after the entry of a 2004 consent decree in a class action disability discrimination case, over one-hundred plaintiffs have filed new charges contending th at Wal-Mart fails to provide reasonable accommodations, fires disabled employees, and uses a â€Å"leave of absence† bait-and-switch to force disabled employees out. ConclusionEthics plays a huge role in this decade long battle. One ethical principle that stands out to me is Distributive Justice. It’s a principle which suggests that people who are similar to each other should receive similar benefits and burdens; those who are dissimilar should receive different benefits and burdens in proportion to their dissimilarity (McShane ; Von Glinow, 2011, p. 53). The case, deals with distributive justice. I believe that everyone should be paid the same if doing the exact same job, regardless of gender.Women works just as hard a man if not harder in the corporate world. References. Awards. (n. d. ). Retrieved from http://corporate. walmart. com/our-story/awards Hagen, W. (2011). Dissection and Analysis of the Recent Cases on Employment Discrimination Under Title VII of the Civi l Rights Act of 1964. Employee Responsibilities ; Rights Journal, 23(3), 171-186. doi:10. 1007/s10672-010-9163-x Frank, T. A. (2006, April). Everyday low vices. Retrieved from http://www. washingtonmonthly. com/features/2006/0604. frank. html McShane, S.L. , and Von Glinow, M. A. (2010) Organizational Behavior, 5th Edition, McGraw-Hill/Irwin, New York. Lavin, H. S. , ; DiMichele, E. E. (2012). Are You My Supervisor? : The Scope of Supervisory Authority Under Title VII. Employee Relations Law Journal, 38(3), 89-94. Levine, D. (2008, September 21). Walmart gender discrimination lawsuit allowed to proceed, judge says. Retrieved from http://www. huffingtonpost. com/2012/09/22/walmart-gender-discrimination_n_1905204. html Sam walton. (n. d. ). Retrieved from http://corporate. almart. com/our-story/heritage/sam-walton Stainback, K. , Ratliff, T. N. , ; Roscigno, V. J. (2011). The Context of Workplace Sex Discrimination: Sex Composition, Workplace Culture and Relative Power. Social Forces, 89(4), 1165-1188 Wexler, L. (2011). WAL-MART MATTERS. Wake Forest Law Review, 46(1), 95-121. Appendix * In the past 5 years at Walmart stores in the U. S. : * Female co-managers have increased by 143% * Female store managers have increased by 46% * Female market managers have increased by 49%

The Election Between Lyndon B. Johnson And Barry Goldwater...

The 1964 American election between Lyndon B. Johnson and Barry Goldwater has strong similarities with the 2016 election between Hillary Clinton and Donald J. Trump. In both cases, the democrat candidates focused more on their counterpart’s rhetoric rather than uphold their own ideas in an attempt to persuade voters to support them. This essay will argue that the Democrat candidates of the 1964 and 2016 elections, in many instances, instead of focusing on their political proposals, focused on anti-intellectualism by emphasizing their opponent’s extremist right-winger rhetoric. This comparison shows the enduring trends of right-wing extremism, racial conflicts, and republican divisiveness. To prove this argument, this text will analyze Democrat campaign advertisements in both campaigns, Nelson A Rockefeller speech at the 1964 National Republican convention and Jeb Bush interview to NBC. In order to compare these two influential elections, one must first have a firm grasp of the historiography of both elections. The 1964 election was the 45th quadrennial presidential election. It had a lot of controversy around it due to the Republican nomination of politician and businessman Barry M. Goldwater for the president run. He outweighed prominent Republican candidates, for instance, Nelson A. Rockefeller. Goldwater did not have the support of his own party to run the election and underwent heavy criticism due to his unpopular conservative political position. He faced the DemocratShow MoreRelatedAnalysis Of Daisy Girl1157 Words   |  5 Pagescitizens to vote for Lyndon B. Johnson. Notably, the promotion aired only once, yet made a lasting impression on the parents of the time period. It is important to remember, the election took place seventeen years into the Cold War and only two years after the Cuban missile crisis. 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